Peter Farago, CEO and Balazs Benedek, CTO, co-founders of Easyling just returned from Locworld32 Montréal, spreading the word about making website translation easy. They met and talked with many friends sharing thoughts and discussing ideas. Thanks to all of you who visited Easyling’s booth! As always, we are here and look forward to continue the discussion.
Do you have questions about website translation? Easyling will exhibit at Locworld32 Montreal, October 26th - 28th. Drop by for a chat (we’ll be at booth #25) or reserve a one-on-one demo at our booth: **Reserve a demo ** Balazs Benedek (CTO, co-founder) and Peter Farago (CEO, co-founder) will be available throughout the conference. See you there!
A Recap of Easyling’s Tool Demo at ATC Balázs Benedek, CTO and Co-founder of Easyling held a tool demo about the features and differences of Easyling’s new JavaScript-based website translation technology and its Translation Proxy solution. As the first step, all currently available website translation methods were reviewed, then Easyling’s solutions were discussed in more detail. The Translation Proxy is a fully automated technology for website translation. A huge advantage is that it removes the IT issues of the website translation process, letting clients save on IT- and project management costs (time , manpower, know-how, overhead).
Selling website translation can be complicated - translation agencies must understand the technology background. Because technology is not your core competency as an LSP, let’s join our forces to bring clients on board. So here’s our offer: if you have a good prospect with a website translation project, let us join the negotiations on your behalf as your Translation Proxy professionals and help you sell your service. Wherever needed, we can jump in and clarify the tech details for your prospect.
Join Easyling’s Tool Demo at ATC London, 23rd Sept. 2016. Balázs Benedek, CTO and co-founder of Easyling will demonstrate the new JavaScript-based website translation technology, and explain the most important features and differences of Easyling’s Translation Proxy. The Translation Proxy is a fully automated solution for website translation - but it is not suitable for cases where 3rd party involvement is not allowed due to data security/privacy reasons (health records, credit card info, etc.
We had our second webinar, “How to Sell Website Translation?” on September 6th. Péter Faragó, the CEO of Easyling covered the basic principles, the pros and cons of website translation options and where you can find good website translation prospects. The Basics As a general rule, it is critical to reach out to the relevant people. Finding the decision makers is crucial in order to move forward with any project: for example, the VP of Marketing who is fully aware that the company’s success depends on the timely launch of its foreign language website.
We are continuing our webinar series in September. (If you missed the first webinar Giving Word Counts for Websites, you can check it out here.) In this webinar, Peter Farago, Easyling’s CEO will cover the sales aspect of website translation: Where do you find good website translation prospects? Some good ideas for clients you haven’t considered yet. How to be proactive when approaching potential clients? Understanding clients’ questions and concerns about website translation.
From time to time, every company needs translation services. The question is not who to approach, but when. There is a segment and timing not considered by LSPs so far, a segment that is about to spend a fortune on introducing their services/products to a foreign market. They are the exhibitors. Exhibitors who are just about to spend tens or hundreds of thousand dollars on a trade show on their stand and travel expenses to find new clients.