Translation Proxy Overview

Content extraction and change detection

Easyling's crawler maps your site and identifies translatable content, and can be scoped to specific sections or a defined list of URLs rather than crawling the entire domain. Once live, source content changes are detected automatically, and updated content is routed back through translation via what we call Continuous Translation Delivery, so localized pages don't silently drift out of sync with the source site.

Dynamic and JavaScript-rendered content

Content generated dynamically in the browser, such as product listings, forms or other interactive elements, is generally supported. Content that never appears in the page's transmitted markup or script, such as certain client-side-only rendering patterns, may require additional configuration to be detected reliably. If your site relies heavily on single-page application architecture or highly dynamic JavaScript rendering, it's worth reviewing your specific setup with our solution team during onboarding.

Publishing methods:
subdirectory vs. subdomain

Easyling supports two publishing methods for the proxy, and the choice affects both setup and SEO outcomes.

Subdirectory publishing serves translated content at a path prefix on your existing domain (for example, yoursite.com/de/ instead of a subdomain). This requires a reverse proxy or CDN in front of your site to route requests correctly, which adds setup complexity, but it's generally the preferred option for multilingual SEO, since search engines tend to treat subdirectories as part of the same root domain's authority.

Subdomain publishing routes translated content through a subdomain (or a separate top-level domain, if preferred) using DNS records pointed at Easyling. This is the faster path to launch, since it requires only a DNS change and no additional infrastructure on your side.

Performance and scalability

The Easyling Translation Proxy runs on Google App Engine, a highly redundant distributed infrastructure with 99.9% availability, with global CDN delivery so translated pages are served from points of presence close to your visitors rather than routed through a single origin. This is designed to keep latency low regardless of where your traffic comes from, and to scale without requiring changes on your end as you add languages or traffic grows.

SEO implementation

Because translated pages are served at their own dedicated URLs (even with translated slugs), they're fully crawlable and indexable by search engines. Easyling handles hreflang tag implementation to signal language and regional targeting, translates metadata (titles, meta descriptions), and can expose or update sitemaps so new translated URLs are discoverable without manual intervention.

Security and compliance

Easyling's Translation Proxy operates independently of your backend, and deployment options can be configured to meet compliance-sensitive requirements, including PCI DSS and HIPAA contexts, depending on your setup. If compliance certification is a hard requirement for your project, confirm current details with our solution team before launch.

Integration and CMS compatibility

The Easyling Translation Proxy is CMS-agnostic. It works the same way whether your site runs on WordPress, Drupal, Shopify, AEM, HubSpot, or a fully custom stack, and requires no plugins or ongoing developer maintenance to keep running. For teams already using CAT tools or a TMS, Easyling integrates directly with platforms like memoQ, Trados, XTM so existing translation workflows don't need to change.

Choosing Between the Translation Proxy and JavaScript Publishing

The translation proxy is one of two publishing modes available in Easyling. If you're deciding between the server-side proxy and client-side JavaScript engine, see the full comparison for a breakdown of setup effort, performance, SEO, and cost tradeoffs between the two.