Easyling wins again as TTAB rejects trademark and trade dress claims

On December 1, 2025, the U.S. Trademark Trial and Appeal Board (TTAB) officially rejected all remaining claims of venture capital funded Smartling, Inc. against the independent entity Skawa Innovation, Ltd., the owner of the Easyling brand.

This decision puts an end to a long-running dispute. After Smartling’s initial claims regarding trademark and trade dress infringement and unfair competition were unanimously rejected by a federal jury in Boston in 2019, the company continued to pursue the matter, by challenging the Easyling trademark. The TTAB’s decision is final and pointed: -no likelihood of confusion could be demonstrated, and market activity was determined to be the result of natural competition.

Skawa Innovation, Ltd., which has offered website translation technologies for almost 15 years under the Easyling brand, thanks its clients and business partners for their support during this protracted legal process.

“We believe that free and healthy competition drives product development and customer value, and we remain committed to delivering the best possible solutions and services to our clients and business partners.” – Balazs Benedek, CEO of Easyling

Skawa was represented throughout the litigation by Thomas P. O’Connell of the O’Connell Law Office in Arlington, Massachusetts. The O’Connell Law Office has provided trusted intellectual property guidance since 1994.